Hocus Pocus

“Errs to throne”

Chicago Tribune, October 28, 2006, referring to St. Louis’s World Series win, 4 games to 1 over Detroit

This headline works in so many ways: criticizing Detroit for making so many critical errors, dissing St. Louis by suggesting they backed into the title through little virtue of their own, and of course it’s a perfect pun.

Ann just said, “You look for software like I look for shoes.”

Segmented marketing, sure: but this is ridiculous. You might want to have more than one possible buyer in mind.