If you’re here because you’ve read my article in the newsletter of the School of Business and Nonprofit Management from North Park University, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.
Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.
When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:
- Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies
- Rick Levine et al., The Cluetrain Manifesto: Tenth Anniversary Edition
- David Meerman Scott, The New Rules of Marketing and PR
I look forward to your joining the conversation!