Hocus Pocus

Here are some links, books, tools, and recommendations related to my workshop, “Web Principles for the Rest of Us,” given for the Axelson Center for Nonprofit Management at North Park University on December 2, 2010.

General

• The slideshow visuals for the Axelson workshop, December 2, 2010

Content management systems (CMS)

• WordPress.com and WordPress.org
• Drupal
• Joomla
• eZ Publish

• Google Analytics

• U-Turn Designs
• Penman Press

Great content

• Joel Spolsky on clarifying your mission
• Google Alerts
• Wufoo — information-gathering tool
• fivesecondtest.com
• David Meerman Scott, The New Rules of Marketing & PR
• Smashing Magazine compendium of stock photography sources
• Kristina Halvorson, Content Strategy for the Web

Access

• An introduction to SEO best practices
• SEO All-in-One for Dummies

Web presence

• Facebook, Twitter, LinkedIn, YouTube
• NetNewsWire (for Macs) and FeedDemon (for Windows)

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