Archive: Microcopy

Headline of the day: May 29, 2008

Thursday, May 29, 2008

“Monkeys Control a Robot Arm With Their Thoughts”

— New York Times, May 29, 2008

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Headline of the day: October 28

Saturday, October 28, 2006

“Errs to throne”

Chicago Tribune, October 28, 2006, referring to St. Louis’s World Series win, 4 games to 1 over Detroit

This headline works in so many ways: criticizing Detroit for making so many critical errors, dissing St. Louis by suggesting they backed into the title through little virtue of their own, and of course it’s a perfect pun.

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Segmented marking

Monday, October 9, 2006

Segmented marketing, sure: but this is ridiculous. You might want to have more than one possible buyer in mind.

Call, Marina

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Headline of the day: May 20

Saturday, May 20, 2006

“Champs make mockery of listless Cubs”

Chicago Tribune, May 20, 2006, referring to the White Sox’s win in the Chicago teams’ first meeting of 2006

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Pint-sized party

Thursday, May 4, 2006

“LollapaLucy”

Ann Boyd’s IM status message, May 4, 2006

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Scones

Friday, April 14, 2006

“Scones == Giant Cookies”

Nathan Lenz, IM status message, April 14, 2006

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Headline of the day: April 3

Monday, April 3, 2006

“Sox overcome rain, Tribe”

Chicago Tribune, April 3, 2006

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Headline of the day: April 1

Saturday, April 1, 2006

“Post-Title Pitfall: Complacency”

Chicago Tribune, April 2, 2006, early edition

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