Hocus Pocus

I’ve been considering proposing a presentation on the subject of crisis communications for a session at the 2011 CASE V annual conference here in Chicago this December. Here’s my current draft. What do you think? I’d love your reaction and suggestions for improvement. (more…)

Here are some links, books, tools, and recommendations related to my workshop, “Web Principles for the Rest of Us,” given for the Axelson Center for Nonprofit Management at North Park University on December 2, 2010. (more…)

If you’re here because you’ve read my article in the newsletter of the School of Business and Nonprofit Management from North Park University, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.

Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.

When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:

• Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies

• Rick Levine et al., The Cluetrain Manifesto: Tenth Anniversary Edition

• David Meerman Scott, The New Rules of Marketing and PR

I look forward to your joining the conversation!

Additional resources for attendees of my 2010 Axelson Symposium seminar, “Must-Have Technologies for Nonprofits,” Wednesday, May 13, at 11:30 am in North Park University‘s Lecture Hall Auditorium. (more…)

Here’s the curent draft of a description for my upcoming session at the 2010 Axelson Symposium on Thursday, May 13, 2010, at North Park University: (more…)

On Monday evenings, from August 30 to October 18, 2010, I’ll be teaching a graduate elective on social media for business and nonprofits in the School of Business and Nonprofit Management (SBNM) at North Park University. Here’s the current, working draft of a course description. (more…)