Category Archives: Teaching and Speaking

Forrester’s social technographics profile tool

If you’re here because you’ve read my article in the newsletter of the School of Business and Nonprofit Management from North Park University, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.

Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.

When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:

I look forward to your joining the conversation!