The real world and its fate have gone unrecognized on the academic curriculum.
— Alistair McIntyre, quoted by Eric Miller
Here are some links, books, tools, and recommendations related to my workshop, “Web Principles for the Rest of Us,” given for the Axelson Center for Nonprofit Management at North Park University on December 2, 2010. Continue reading “Web Principles” — Additional Resources
If you’re here because you’ve read my article in the newsletter of the School of Business and Nonprofit Management from North Park University, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.
Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.
When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:
- Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies
- Rick Levine et al., The Cluetrain Manifesto: Tenth Anniversary Edition
- David Meerman Scott, The New Rules of Marketing and PR
I look forward to your joining the conversation!
A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.
— Robert Heinlein, The Notebooks of Lazarus Long
How many of these can you do? Here’s how I would tabulate my results:
|Not at all||2|
Thanks to Jeff Scripter for the quotation.
I’m feeling like a bit of a dork. At Flatstock 26 here in Chicago a couple weeks back, while I was buying a poster, its designer asked about a button I was wearing, having picked it up a few minutes earlier at another booth.
“Crosshair?” he asked — seeming not to recognize the name. “I’ve seen that name around, but who is that?” I didn’t really hear him, and when he went on, “I mean, is it a designer or a group?” I just didn’t follow the question.
Now I can’t help thinking I must have been being played as a pawn in some kind of poster-designers’ nerd-war, in which one printer tries to prove that noobs don’t recognize the other.
For how could any Flatstock artist not know Dan MacAdam? His gorgeous Chicago factory water tank poster hangs right here on my wall, and you could never forget it.
Because file-conversion is always exciting, and because I found this obscure little tip buried way down in a forum thread — but it’s golden — I figured it needs to be published more plainly: Continue reading How to open Apple’s iWork Pages documents without Pages
If your app is going to make it onto one of the home screens of my iPhone, you’d better be good. Here’s what’s on my first screen — and why. Continue reading Why these apps are on my iPhone: Screen #1
Additional resources for attendees of my 2010 Axelson Symposium seminar, “Must-Have Technologies for Nonprofits,” Wednesday, May 13, at 11:30 am in North Park University‘s Lecture Hall Auditorium. Continue reading “Must-Have Technologies” — additional resources
Review of A Conservationist Manifesto, by Scott Russell Sanders (Bloomington: Indiana University Press, 2009).
A version of this review first appeared in print in The Common Review 8, no. 3 (Winter 2010): 42-44. (TCR unfortunately does not make its content available online).
See below for a letter to the editor taking issue with this review, and my response. Continue reading The Loss of Brown’s Woods: A Letter to Scott Russell Sanders
That young lady had a talent for describing the involvements, feelings and characters of ordinary life which is to me the most wonderful I have ever met with. The big bow-wow I can do myself like any one going; but the exquisite touch which renders commonplace things and characters interesting from the truth of the description and the sentiment is denied to me. Continue reading Nineteenth-century literary props