Steve Jobs is being quoted this week as saying that “people don’t read anymore.”
The website AppleInsider quotes Jobs’s interview with the _New York Times:_
bq. Jobs also weighed in on other recent industry developments, like Amazon’s new $400 Kindle eBook reader, which he believes is destine for failure.
“It doesnâ€™t matter how good or bad the product is, the fact is that people donâ€™t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people donâ€™t read anymore.”
This is either just trash-talk about the Kindle, or some kind of smokescreen to distract from a product Apple has in development, or it’s a truly alarming insight into what Jobs believes we need technology for. If he really believes this, then I’m extra-glad they’re opening up the iPhone/iPod touch to third-party developers — since Apple would seem unlikely to give us the ebook-reading features so many of us want.
But besides — if this statistic is accurate, what’s really amazing to me is that it suggests that 60% of Americans read two books or more every year! If that’s true, we’re doing OK.