Forrester’s social technographics profile tool

If you’re here because you’ve read my article in the newsletter of the “School of Business and Nonprofit Management”: from “North Park University”:, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.

Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.

When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:

* Charlene Li and Josh Bernoff, “_Groundswell: Winning in a World Transformed by Social Technologies_”:

* Rick Levine et al., “_The Cluetrain Manifesto: Tenth Anniversary Edition_”:

* David Meerman Scott, “_The New Rules of Marketing and PR_”:

I look forward to your joining the conversation!