Here are online resources related to “my October 25, 2011, presentation”:http://2011.highedweb.org/EventDetail.aspx?guid=b71073d9-f347-4c3d-b544-bc0f416aa493 at the “HighEdWeb 2011 conference”:http://2011.highedweb.org/ in Austin. Continue reading “How to Break Things Really Good â€” Extra Resources”
Crisis communications session proposal
I’ve been considering proposing a presentation on the subject of crisis communications for a session at the 2011 “CASE V”:http://www.casev.org/ annual conference here in Chicago this December. Here’s my current draft. What do you think? I’d love your reaction and suggestions for improvement. Continue reading “Crisis communications session proposal”
“Web Principles” â€” Additional Resources
Here are some links, books, tools, and recommendations related to my workshop, “Web Principles for the Rest of Us,” given for the Axelson Center for Nonprofit Management at North Park University on December 2, 2010. Continue reading ““Web Principles” â€” Additional Resources”
Forrester’s social technographics profile tool
If you’re here because you’ve read my article in the newsletter of the “School of Business and Nonprofit Management”:http://www.northpark.edu/sbnm/ from “North Park University”:http://www.northpark.edu/, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.
Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.
When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:
* Charlene Li and Josh Bernoff, “_Groundswell: Winning in a World Transformed by Social Technologies_”:http://www.amazon.com/exec/obidos/ASIN/1422125009/octothorppres-20
* Rick Levine et al., “_The Cluetrain Manifesto: Tenth Anniversary Edition_”:http://www.amazon.com/exec/obidos/ASIN/0465018653/octothorppres-20
* David Meerman Scott, “_The New Rules of Marketing and PR_”:http://www.amazon.com/exec/obidos/ASIN/0470547812/octothorppres-20
I look forward to your joining the conversation!
“Must-Have Technologies” â€” additional resources
Additional resources for attendees of my “2010 Axelson Symposium”:http://npu.me/9YH2no seminar, “Must-Have Technologies for Nonprofits,” Wednesday, May 13, at 11:30 am in North Park University‘s Lecture Hall Auditorium.
Continue reading ““Must-Have Technologies” â€” additional resources”
Must-Have Technologies for Nonprofits
Here’s the curent draft of a description for my upcoming session at the “2010 Axelson Symposium”:http://www.northpark.edu/centers/axelson-center-for-nonprofit-management/annual-symposium/2010-axelson-symposium.aspx on Thursday, May 13, 2010, at “North Park University”:http://www.northpark.edu/: Continue reading “Must-Have Technologies for Nonprofits”
Social Media SBNM course description
On Monday evenings, from August 30 to October 18, 2010, I’ll be teaching a graduate elective on social media for business and nonprofits in the “School of Business and Nonprofit Management”:http://www.northpark.edu/sbnm/ (SBNM) at “North Park University”:http://www.northpark.edu/. Here’s the current, working draft of a course description. Continue reading “Social Media SBNM course description”
Social Media Mistakes You Can Avoid
I recently led a seminar on the subject of “Mistakes You Can Avoid on Facebook and Twitter” for people in the nonprofit and ministry sector. I wish you all could have been there — but we’ll have to settle for sharing my one-page handout. Continue reading “Social Media Mistakes You Can Avoid”