Forrester’s social technographics profile tool

If you’re here because you’ve read my article in the newsletter of the “School of Business and Nonprofit Management”:http://www.northpark.edu/sbnm/ from “North Park University”:http://www.northpark.edu/, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.

Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.

When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:

* Charlene Li and Josh Bernoff, “_Groundswell: Winning in a World Transformed by Social Technologies_”:http://www.amazon.com/exec/obidos/ASIN/1422125009/octothorppres-20

* Rick Levine et al., “_The Cluetrain Manifesto: Tenth Anniversary Edition_”:http://www.amazon.com/exec/obidos/ASIN/0465018653/octothorppres-20

* David Meerman Scott, “_The New Rules of Marketing and PR_”:http://www.amazon.com/exec/obidos/ASIN/0470547812/octothorppres-20

I look forward to your joining the conversation!

Core tasks

bq. A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.

p>. — Robert Heinlein, _The Notebooks of Lazarus Long_

p. How many of these can you do? Here’s how I would tabulate my results:

|Proficiently   |10|
|Acceptably|6|
|Badly|2|
|Not at all|2|
|Unknown|1|

_Thanks to “Jeff Scripter”:http://facebook.com/jscripter for the quotation._

Harvest Fest 2007 quotations

Kriss: “So Jon, have you been to one of those iStores?” (Jon: “You mean the Apple Store, Kriss?” “Yes!”)

Linda: “I don’t know, I believe it was something about the cake going down your hole.”

Alisa: “You can’t have not a belly button.”

Shannon/Jon/derek: “Do I smell _dope?”_

Ann: “Sometimes a girl gets a sore butt.”

Shannon (of the sun): “We are talking about a heated object.”

Lucy: “Google.”

Ann: “It’s garlic Jesus.” Jake: “Does Jesus come in other flavors than garlic?”

Kriss: “I like having church on the couch.”

Alisa (?): “We’ve got to get our inaccuracies straight.”

Unknown: “That was a statement of exaggeration.”

Harvest Festival 2006 quotations

Jon: “Of course, some of us poop in our pants.”

Kriss: “There’s too many legs here!”

Eli: “I went over here so people wouldn’t smell it!”

Ann: “Gaborgachev” and “Assarafat”

derek: “He’s got a thing for crazy, apparently.”

Alisa: “Get busy making Chex Mix, or the Chex Mix will get busy making _you.”_