“Tolerance is a very good quality in a man: if it were commoner, the world of today would be a more agreeable place to live in than it is; but I am not so sure that it is so good in a writer. Continue reading “Not Six of One”
Herman Melville knew a thing or two about human dignity (and its source). Continue reading “Protecting human dignity”
If you’re here because you’ve read my article in the newsletter of the School of Business and Nonprofit Management from North Park University, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.
Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.
When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:
- Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies
- Rick Levine et al., The Cluetrain Manifesto: Tenth Anniversary Edition
- David Meerman Scott, The New Rules of Marketing and PR
I look forward to your joining the conversation!
A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.
— Robert Heinlein, The Notebooks of Lazarus Long
How many of these can you do? Here’s how I would tabulate my results:
|Not at all||2|
Thanks to Jeff Scripter for the quotation.
Shannon: “Moonboots never come off the farm.”
“Monkeys Control a Robot Arm With Their Thoughts”
Steve Jobs is being quoted this week as saying that “people don’t read anymore.” Continue reading “Don’t read this; you’ll spoil Steve’s theory”
You said it.
Source: The Onion, accessed December 4, 2007.
Kriss: “So Jon, have you been to one of those iStores?” (Jon: “You mean the Apple Store, Kriss?” “Yes!”)
Linda: “I don’t know, I believe it was something about the cake going down your hole.”
Alisa: “You can’t have not a belly button.”
Shannon/Jon/derek: “Do I smell dope?”
Ann: “Sometimes a girl gets a sore butt.”
Shannon (of the sun): “We are talking about a heated object.”
Ann: “It’s garlic Jesus.” Jake: “Does Jesus come in other flavors than garlic?”
Kriss: “I like having church on the couch.”
Alisa (?): “We’ve got to get our inaccuracies straight.”
Unknown: “That was a statement of exaggeration.”
Jon: “Of course, some of us poop in our pants.”
Kriss: “There’s too many legs here!”
Eli: “I went over here so people wouldn’t smell it!”
Ann: “Gaborgachev” and “Assarafat”
derek: “He’s got a thing for crazy, apparently.”
Alisa: “Get busy making Chex Mix, or the Chex Mix will get busy making you.”