Forrester’s social technographics profile tool

If you’re here because you’ve read my article in the newsletter of the School of Business and Nonprofit Management from North Park University, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.

Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.

When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:

I look forward to your joining the conversation!

Core tasks

A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.

— Robert Heinlein, The Notebooks of Lazarus Long

How many of these can you do? Here’s how I would tabulate my results:

Proficiently    10
Acceptably 6
Badly 2
Not at all 2
Unknown 1

Thanks to Jeff Scripter for the quotation.

Harvest Fest 2007 quotations

Kriss: “So Jon, have you been to one of those iStores?” (Jon: “You mean the Apple Store, Kriss?” “Yes!”)

Linda: “I don’t know, I believe it was something about the cake going down your hole.”

Alisa: “You can’t have not a belly button.”

Shannon/Jon/derek: “Do I smell dope?”

Ann: “Sometimes a girl gets a sore butt.”

Shannon (of the sun): “We are talking about a heated object.”

Lucy: “Google.”

Ann: “It’s garlic Jesus.” Jake: “Does Jesus come in other flavors than garlic?”

Kriss: “I like having church on the couch.”

Alisa (?): “We’ve got to get our inaccuracies straight.”

Unknown: “That was a statement of exaggeration.”

Harvest Festival 2006 quotations

Jon: “Of course, some of us poop in our pants.”

Kriss: “There’s too many legs here!”

Eli: “I went over here so people wouldn’t smell it!”

Ann: “Gaborgachev” and “Assarafat”

derek: “He’s got a thing for crazy, apparently.”

Alisa: “Get busy making Chex Mix, or the Chex Mix will get busy making you.”