Here are some links, books, tools, and recommendations related to my workshop, “Web Principles for the Rest of Us,” given for the Axelson Center for Nonprofit Management at North Park University on December 2, 2010. Continue reading ““Web Principles” â€” Additional Resources”
If you’re here because you’ve read my article in the newsletter of the “School of Business and Nonprofit Management”:http://www.northpark.edu/sbnm/ from “North Park University”:http://www.northpark.edu/, welcome. I’m pleased to pass along a simple “starter” tool that helps demonstrate the importance of various social-media activities for particular portions of the population.
Play a little with this tool, noting particularly anywhere your clients or constituents would have an index (in the right column of the chart) over 100. That’s a mode in which they’re especially primed to engage you in conversation via social media.
When you’re ready to take this initial information further, I highly recommend the following books for lots more, detailed strategy advice and information:
* Charlene Li and Josh Bernoff, “_Groundswell: Winning in a World Transformed by Social Technologies_”:http://www.amazon.com/exec/obidos/ASIN/1422125009/octothorppres-20
* Rick Levine et al., “_The Cluetrain Manifesto: Tenth Anniversary Edition_”:http://www.amazon.com/exec/obidos/ASIN/0465018653/octothorppres-20
* David Meerman Scott, “_The New Rules of Marketing and PR_”:http://www.amazon.com/exec/obidos/ASIN/0470547812/octothorppres-20
I look forward to your joining the conversation!
If your app is going to make it onto one of the home screens of my iPhone, you’d better be good. Here’s what’s on my first screen — and why. Continue reading “Why these apps are on my iPhone: Screen #1”
Additional resources for attendees of my “2010 Axelson Symposium”:http://npu.me/9YH2no seminar, “Must-Have Technologies for Nonprofits,” Wednesday, May 13, at 11:30 am in North Park University‘s Lecture Hall Auditorium.
Continue reading ““Must-Have Technologies” â€” additional resources”
On Monday evenings, from August 30 to October 18, 2010, I’ll be teaching a graduate elective on social media for business and nonprofits in the “School of Business and Nonprofit Management”:http://www.northpark.edu/sbnm/ (SBNM) at “North Park University”:http://www.northpark.edu/. Here’s the current, working draft of a course description. Continue reading “Social Media SBNM course description”
I recently led a seminar on the subject of “Mistakes You Can Avoid on Facebook and Twitter” for people in the nonprofit and ministry sector. I wish you all could have been there — but we’ll have to settle for sharing my one-page handout. Continue reading “Social Media Mistakes You Can Avoid”
Here are all the clocks I have to reset twice a year for daylight-saving time: Continue reading “Setting all the clocks”
Two things I want for icons in the Macintosh Finder:
# Color-labeling icons in the Finder is OK — but I wish applying a label would wash the whole icon in color or surround it in a colored halo so that it were even more emphatic.
# And speaking of emphatic, I wish I could adjust the size of individual icons in any window (not just change the size of them all).
I want a refrigerator whose entire front surface is a digital display, programmable to show pictures, text, websites, anything.
Steve Jobs is being quoted this week as saying that “people don’t read anymore.” Continue reading “Don’t read this; you’ll spoil Steve’s theory”